The objective of this campaign is to get commuters to consider audiobooks & create engagement through various touchpoints. With frequent delays of the transit system, the idea was to introduce the idea of audiobooks for commuters to pass the time.

A whimsical campaign-style guide was created for a seamless experience throughout different touchpoints. Creatives focused on four collections—adventure, romance, self-care, and humor; advertising on NYC Subways, Long Island Railroad, and New Jersey Path Trains. Animated web banners and social media assets were created. A sweepstake was hosted on the website. Lemonade stands throughout the city gave away free audiobooks and thirst-quenching lemonades for a week. The successful campaign consisted of 60k new signups and was awarded for excellence in marketing.