LIVING LANGUAGE
LIVING LANGUAGE
Creation of a versatile language learning system.
Branding • Book & Packaging • CMS Integration • Online Courses • App UI • Responsive Web
Rebranding and transitioning traditional language learning books and CDs to a digital experience provides language learners the flexibility to learn on the go.
BRANDING
BRANDING
In transitioning traditional language learning books and CDs to a digital experience, I started with rebranding. The logo concept consisted of four speech bubbles representing the company’s learning methodology (vocabulary, grammar, comprehension, and speaking skills) with bright colors bringing life to languages and welcoming learners. From there I created a brand style guide and carried it over to various touchpoints.
APPS
APPS
Working with the director of content management and out-of-house developers, I designed the books with tagged stylesheets that allowed content to flow seamlessly from books to online courses and iOS apps. At the same time, working with the editors to brainstorm and design simple interactive games to reinforce learning.
RESPONSIVE WEB
RESPONSIVE WEB
Collaborating with the UX designer to understand the wireframes and in-house developer with micro interactions, I designed the responsive website to sell and hosts the online courses.
