BBC Dracula Ad ❤️

I’ve always been a fan of designing for emotions. As we don’t want to run a business according to feelings or hunches we need to connect with people to succeed. Earlier in the year, BBC released a show in January. It wasn’t a big portrait of the main character like every ad these days. I wonder what their thought 💭 process was like? Must have been the most fun figuring out people into this genre and Dracula himself. It’s a very clever use of some stakes and a projector to create an illusion at night when Dracula… if he exists would appear… 🧛🏻‍♂️

☝️In case of vampires break glass. 🤣This billboard not only targets drivers but pedestrians as well. Clever! 👏 👏 👏